I help brands tell remarkable stories.

I start with an open mind and insatiable curiosity. I go deep to understand through rigorous learning, then synthesize to a central opportunity. And work together with creative teams to translate strategic thinking into breakthrough ideas.

I believe strategy has two purposes: to simplify the complex and to inspire creative expression.

To understand the full scope of a brand, communications, marketing, or business challenge, and distill it down to a core strategic solution. And to use that solution as a springboard to inspire valuable, memorable creative.

I believe the best strategies are those born from genuine curiosity, cultivated through real-world observation, and built for action.

This means I go into every challenge with an open, curious mind. This means I gather information and insights from places beyond a screen, whatever the challenge demands. This means my strategic output has a clear purpose and direction. 

I believe that great work comes from both collaborative and independent efforts.

I value alone time, collaboration sessions, ongoing feedback, and constant iteration. They are all absolutely necessary. The key to a wildly successful team is establishing the right balance.

Offering

• Brand & Creative Strategy

• Integrated Research for Insights: Qualitative, Quantitative, Competitive Audit, Audience Understanding

• Content Strategy & Message Creation

Sectors

• Retail: Beauty & Home

• Places: Travel, Hospitality, Dining

• NGO

• Technology

• Education

• Health & Wellness

Clients

• Beautiful by Drew Barrymore

• FTD Flowers

• Chinah Kitchen

• International Fund for Animal Welfare

• The New York Times Food Festival

• Bronx Zoo

• WS New York

• The Downtown Alliance

• Spruce Peak at Stowe

• Comcast - XFINITY

• L’Oreal