Craft a simple story from a complicated offering
dstillery / Brand Strategy Lead, CO OP
How do you help a company lay claim to its true points of difference?
Challenge: Evolve the dstillery brand and website to help them stand out in an increasingly crowded space, clarify their unique proposition, expand their offering, and recruit top talent. Translate their powerful algorithmic difference to into a meaningful, differentiated story.
Solution: Dramatize the points of connection. Illustrate the power the comes from identifying and amplifying the right point of connection. Creative expression used a simple graphic language to tell the data story, messaging to clarify their advantage, and candid photography to humanize the people behind the offering.
Brand Strategy / Digital Strategy / Qualitative Research / Communications Strategy