Craft a distinctive story for an IOT startup
LQD WiFi / Brand Strategy Lead, CO OP
How do you get people to engage with place in entirely new ways?
Challenge: As an early player in the smart cities revolution, LQD WiFi had developed a multi-faceted product but needed a more clear and compelling value proposition. Rather than simply tell a product story, we needed to identify the higher-order benefit and mission.
Strategic Solution: A belief in community unification drives our dedication to create intelligent, open place. This positioning aligns the physical product, the interface and content, and the offering into a unified brand proposition. With this cohesive proposition, LQD has successfully launched in multiple cities, and was recently acquired by Verizon.
Brand Positioning / Brand Story / Messaging