Help an historic place reclaim its place in history.
Brooklyn Army Terminal / Brand Strategy Lead, CO OP
How do you create a place that can own the future of manufacturing?
By igniting pride in the work people do there now, and could do in the future.
Challenge: Reposition the Brooklyn Army Terminal to attract new advanced manufacturing tenants, connect with the local community, and program training opportunities to support city-wide economic growth in the advanced manufacturing sector.
Solution: Lean into the storied history of the place and the pride of the people who work there. Create a brand that proves the promise & power of real work. Implement programs that engage tenants, local community & NYC workers to advance what it means to make in New York City today.
Brand Strategy / Communications Strategy / Qualitative Research / Programming Strategy